It all seems to point to Discord ramping up its efforts to get brands to open up dedicated servers on Discord.Īnd it looks like it’s working: Just this past June, sneaker and streetwear marketplace StockX ( here’s StockX founder Josh Luber in the OMR Podcast International) launched a Discord server during its annual community events StockX Day. While at Nike, she oversaw the creation of the “Nike Training Club,” one of the company’s most popular digital communities. The Detroit native is an industry vet, having spent time at Nike, among other places over the course of her 25-year career. Inevitability thanks to zoomersīack in September of 2020, Discord CEO Jason Citron announced that Tesa Aragones had joined the company as its new CMO.
Three months later, Zyper founder Amber Atherton (now in the employ of Discord) led what appears to be the first workshop for brands on Discord.
#New world discord software
Be Discord’s aversion to ads as it may, behind the scenes it is pursuing a different marketing strategy: reaching out to well-known brands to convince them to join the platform-but not as advertisers, but as operators of branded communities.īefore joining Discord, Archie Prescot was a member of the team at US startup Zyper, a software company that “connects brands with their ‘superfans'” and then sets up branded social networks with them. “Ads are too intrusive, consumers dislike them in general and don’t want their data shared with brands.” Those quotes stem from a Wall Street Journal article with Discord founder Jason Citron, in the wake of which several other outlets have been quick to anoint Discord as the “anti-Facebook”. Merely a passing fad or an indication that Discord has enough in the tank to expand and evolve into a marketing platform? OMR took a long look at Discord, what the app’s brain trust is doing to attract brands, what new business models are being birthed on the platform and what makes the “Slack for Gen Z” tick. Of the 150M monthly active users, roughly 1/3 are active in communities on Discord dedicated to topics other than gaming: Memes, fashion, cryptocurrencies, shared learning and, even, karaoke.
Let the battle for Aeternum begin, may the best New World faction win.Discord was conceived as purely a chat app for gamers who wanted to communicate with fellow players while playing. Good luck keeping up to date, and let us hope we can find New World guilds and our soon to be server friends before launch. If you’re after the New World Forums, these can be found here too. You can also get an invite to the New World Discord here. If you’re interested in all things social channels on New World, you should check out the link here.
#New world discord Patch
Oh, and for those wondering what the New World launch patch notes are, they too will go live on the forums when the CM’s are ready to post the content. The New World discord community managers state the servers are SoonTM, so, if you want to find guilds and talk about New World servers, you should keep an eye on the Discord and the New World Forums.
At the time of writing, the CMs are currently building the Amazon Games discord, filling in Lost Ark and New World channels.Īlso, if you already know what server you are going on, the New World Forums are going to live for servers closer to the game’s launch. The New World Discord offers the community managers and the community at large the opportunity to talk about the game. There are links to the forums, other social media channels, and, of course, the Discord. The post went into detail on how fans, content creators, and developers can stay in touch ahead of New World. The announcement of the New World discord came during a new New World blog post published on the g a me’s website.
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